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Crisis Communications Training
Control the narrative when it matters most.
Crisis Communications Training prepares your spokespeople and communications team to manage media, stakeholders, and public perception during a crisis. Delivered by a specialist with over 25 years of high-profile experience, this training builds the skills and confidence to communicate effectively under pressure.
Confident spokespeople. Clear messaging. Credible response.
When a crisis hits, your organisation's reputation is on the line. How you communicate in the first hours and days shapes public perception, stakeholder confidence, and ultimately your ability to recover. Poor media handling, unclear messaging, or a defensive posture can turn a manageable situation into a reputational disaster.
Crisis Communications Training gives your team the skills to respond with clarity and confidence. This component is delivered by Fixinc's dedicated crisis communications specialist, a practitioner with over 25 years of experience across state and federal politics, television, sport and major events, law enforcement, and urban redevelopment. He led the NSW Police Force's 24/7 media unit and drove the social media strategy that made them a world leader in community engagement. He has delivered results in some of the most sensitive and demanding communications environments in the industry.
Training is tailored to your needs. Sessions can cover understanding the media landscape, developing clear messaging frameworks, interview techniques, body language and nonverbal communication, handling difficult questions, and broader crisis communication strategy including stakeholder assessment and approval processes. Practical elements such as media interview simulations and mock press conferences put your spokespeople on camera for realistic practice with direct feedback.
Duration is flexible. A focused 2-hour session can address specific skills, while a full-day program covers multiple modules in depth. Training can be delivered standalone or integrated with other Fixinc programs. During Scenario Exercises, our specialist can shadow your communications team, assess their strategic decision-making, speed of response, and clarity of messaging, then put your spokesperson through a robust on-camera interview that stretches them out of their comfort zone.
This training is suitable for senior leaders, media spokespeople, and communications team members. We recommend broad coverage so everyone involved in managing or supporting crisis communications is prepared before pressure is real.
Respond with confidence
When things go wrong, this phase activates. The Diamond’s top layers focus on structured, coordinated response, from executive decisions down to team-level action. Here’s where tools like F24, defined roles, and real-time communications bring planning to life under pressure.
A stronger return to BAU
The end goal isn’t just recovery, it’s learning. After every disruption, this phase ensures lessons are captured, plans are updated, and culture is strengthened. It’s about returning to operations quickly, but better prepared for next time.
Planning made practical
This phase includes disciplines like business continuity, crisis management, and IT disaster recovery. It’s where the bulk of the work happens, through structured validation, simulations, and repeatable testing. For those looking to lead in their sector, it can also align with ISO accreditation and industry standards.
High Performance Training
High-performance leaders are built in calm, but revealed in chaos. We train executives to lead with clarity under pressure, using real scenarios, applied leadership psychology, and crisis-tested frameworks. Unlike generic leadership courses, we focus on fast, adaptive thinking and team alignment when decisions can’t wait.
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Who is this training for?
This training is for senior leaders, media spokespeople, and communications team members. We recommend including anyone who will be involved in managing or supporting crisis communications.
Who delivers the training?
Training is delivered by Fixinc's dedicated crisis communications specialist, a practitioner with over 25 years of experience including leading the NSW Police Force's 24/7 media unit and driving their world-leading social media strategy.
How long is the training?
Duration is flexible. Sessions can range from a focused 2-hour module to a full-day program covering multiple elements, depending on your requirements.
Can this be integrated with other Fixinc programs?
Yes. Crisis communications training can be delivered standalone or integrated with Scenario Exercises and other training. During exercises, our specialist can shadow your communications team and conduct realistic on-camera interviews with your spokespeople.
How long does it take to prepare?
Between 2 and 4 weeks depending on scope, with delivery ranging from 2 hours to a full day.