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Crisis Communications Roleplay Drill
resilience services
In a crisis, what you say, and how fast you say it, can define your brand. This module tests your communication response through roleplay, scenario pressure, and live messaging practice that reveals what your team is really ready for.
01.
Plan
Agile, first-principles planning ensures a smooth rollout of your refreshed program.
02.
do
03.
check
04.
act
Fixinc designs and runs communication-specific drills where media teams, spokespeople, and executives are challenged to craft statements, respond to stakeholders, or manage social fallout in real time. Roleplayers simulate journalists, customers, or regulators, putting your messaging workflow and leadership clarity to the test. Sessions are tailored to current threats and can be completed in days with reporting delivered immediately after.
We don’t just roleplay awkward press releases. Fixinc drills into the decision-making behind your messages, the speed at which they’re cleared, and the consistency across channels. We’ve helped execs and comms teams handle public scrutiny in real crises, and this drill brings that experience into the room safely, practically, and with a clear path forward.
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Link to chat
A link will be sent to you via email from our Advisory team. You get to pick a time to chat that's convenient to you - over the phone, Teams, Zoom, or in person.
30-45 minutes
Tell us what your objectives are. We have a set of questions ready to go for you. We'll share 'how we do things', and give you a chance for any Q&A you have.
Proposal & Quote
We will get you a proposal within 24 hours detailing the scope of work. 1 week later, we will discuss it. 10 minutes later you will have a final quote from us to sign.
5 Weeks
Our clients expect us to be working for them, not chasing proposals. If it's not signed off within 5 weeks, we'll assume it's not the right time.
Review & Health Check
Design and Develop
Validate
Maintain
How is Crisis Communications Roleplay Drill different from traditional approaches we've seen?
Unlike templated models, our Crisis Communications Roleplay Drill work adapts to the client's sector, stakeholders, and risk profile. It's hands-on, flexible, and always validated.
How do we know when our Crisis Communications Roleplay Drill activity is fully effective?
We validate success through exercises, engagement, and outcomes. If your Crisis Communications Roleplay Drill effort drives action, conversation, and continuous use — it's working.
Does Crisis Communications Roleplay Drill link to other services or tools you offer?
Yes — Crisis Communications Roleplay Drill often feeds into our other services like planning, validation, or digital tools. We design it to integrate, not sit in a silo.
What kind of outcomes can we expect from engaging in Crisis Communications Roleplay Drill?
Clients typically gain clarity, leadership alignment, and a measurable shift in preparedness through our Crisis Communications Roleplay Drill delivery — no matter their starting point.
What does the Crisis Communications Roleplay Drill discipline involve when delivered by Fixinc?
Crisis Communications Roleplay Drill at Fixinc is built to be clear, structured, and aligned with our Tungsten Diamond lifecycle. It's tailored to your program maturity and backed by real-world application.
Still have questions?
Over a no-obligation call, we will walk you through how are tools work for you to determine if they're right for you.
How UTS streamlined its emergency plans and built lasting resilience across campus
With thousands of students, a high-risk location, and layered emergency procedures, UTS turned to Fixinc to simplify, unify, and strengthen its approach to safety and crisis management, building a program that’s still going strong after three years.
How FairPrice validated its crisis leadership with a live cyberattack simulation
When Singapore’s largest grocery retailer needed to pressure-test its crisis plan against a fast-moving cyber threat, Fixinc designed a high-stakes simulation that brought leadership, comms, and IT teams into a single room, and forced them to respond like it was the real thing.
How OceanaGold embedded business continuity into mining operations across multiple countries
Faced with climate risks, supply chain disruption, and global operations, OceanaGold partnered with Fixinc to build a business continuity program that works. From headquarters to the field, and from the boardroom to the pit.
From exercise to execution: how Optus reset its continuity and recovery programs
After a high-profile disruption shook the organisation, Optus partnered with Fixinc to simplify continuity across departments, align ITDR strategy, and embed a culture of resilience into every layer of the business.
How EDL brought crisis leadership and business continuity into alignment across its energy operations
With critical assets across Australia and a responsibility to deliver during extreme conditions, EDL partnered with Fixinc to tighten up crisis protocols, align leadership, and validate their resilience program through practical exercises and planning.
How Auckland Museum is preparing for threats without compromising heritage
Fixinc has supported Auckland War Memorial Museum for a few years now, working hand-in-hand with security and emergency teams to build a culture of resilience. Tailored to the unique challenges of one of New Zealand’s most significant cultural sites.
